Builders FirstSource

In 2021, two building supply leaders, Building Materials Holding Company (BMC) and Builders FirstSource (BFS), merged operations. The new company would take the BFS name, but it needed a new brand identity, one that reflected the boldness, innovation, and vision of a new market leader. CMD revitalized everything from BFS’s platform messaging to its logo to its vibrant new photography, taking the brand to a whole new level. My role was Art Director and design lead on this project.

Brand Guidelines

Brand Execution

After consistency, it’s all about repetition. Leveraging new platform messaging and photography, we created a tight design system that helps BFS deliver on both goals. The system enables the creation of a rich family of print and digital assets spanning a brochure, posters, and ads, each piece echoing, complementing, and supporting the other in driving home one BFS story.

Corporate Brochure

Brand Values Posters

Print Ad Templates