Gates Industrial Corporation

Rebranding the global leader of belt-drive and hydraulic systems with locations all over the world was a monumental effort. As rewarding as it was challenging, the end result was a happy client, a much stronger and more unified brand expression, and an invigorated employee culture. When industry innovation and excellence is your goal, you can leave no stone unturned. My role, as an employee at CMD Agency, was Art Director and Senior Designer.

Logo Update

We were extremely excited for having the opportunity to update a logo that has barely changed in one hundred years. The client wanted to retain as much of the legacy mark design as possible, whilst also making refinements for legibility and standardizing the mark.

Brand Guidelines

Providing design guidance for a brand that has thousands of products and a wide range of global marketing locations presents unique challenges. In our guidelines, we found a balance between strict design rules and subjective design considerations that allow for a global body of designers to apply the brand liberally, yet consistently.

Packaging Marking System

We engineered a modular design system that works across an incredibly wide range of applications and formats that are produced in regions all over the world. Our design system also needed to work within existing production methods and processes, as well as required industry labelling standards.

Catalogs and Brochures

Our team created detailed template documents that are shared globaly.

Investor Brochure

Bold visuals and compelling data inspire investors to partner with Gates Industrial Corp. to innovate the future and grow investment capital.

The Gates Corporation brand is bold, precise, and flexible. Roll-up fabric flexible.