JELD-WEN Windows & Doors

CMD Agency – Art Director & Designer

JELD-WEN is the global leader in the windows and doors industry. As part of a large dedicated team, I worked on numerous national marketing campaigns, web pages, and templated assets used by marketing partners across the country. As the creative lead, my role was to provide conceptual exploration, art direction, design, and support to other designers whilst keeping a close eye on brand consistency.

JELD-WEN Windows & Doors

Remodel & Replace Campaign

This campaign targets three audiences (architects, builders, and consumers) at various stages of the home renovation journey (awareness, consideration, and planning). Our team created in-depth content that would help educate and show our target audiences that JELD-WEN is an authority and leader in the industry, as well as a top-tier supplier of products.

The Remodel & Replace Campaign consisted of highly-targeted ads that drive viewers to a landing page where they can read articles, download interactive planning checklists, explore associated content, and find inspiration. All of these pieces follow a sophisticated cross-linking strategy that makes viewers aware of a larger body of content, without overwhelming them.

Remodel & Replace Campaign Playbook

JELD-WEN Windows & Doors

IWP Luxury Campaign

This campaign targets architects and builders, inspiring them to consider the cutting-edge JELD-WEN IWP product line when planning and building high-end homes or businesses. This campaign consists of targeted digital ads, email sends, and a landing page where viewers can learn more, and register to access gated content.

Luxury Campaign Landing Page and Email