Tasty Made - Identity Design

In 2016 I was subcontracted by well known art director Jack Herr (Herr Designs / The Royal We) to be part of his team working on the TASTY MADE™ identity (a new hamburger chain owned by Chipotle). We also worked closely with Chipotle's president, chief creative officer, and internal design team. The final logo is based on a design direction that I provided. Final artwork was refined and presented by Jack Herr. All supporting brand assets created by Jack Herr and the internal Chipotle design team. This was an amazing project to be part of!